What is the history of the partnership between Heppner and Magie à l’Hôpital?
Eric Frot: Our partnership with Heppner has a long history behind it, built on loyalty and commitment, that spans over 12 years. Initially financial, the support has grown and diversified over the years to become today one of our organisation’s most solid partnerships. In addition to the financial support that benefits our actions for children and the Au Tours du Rire festival, we also receive in-kind donations – free transport – that are extremely valuable. But beyond financial and material support, it is above all a human story that has been built with Heppner’s management and its teams.
Anne Sophie Serra: Heppner’s partnership with Magie à l’Hôpital is an important, long-standing partnership that strongly resonates with our company’s values of solidarity. In 2025, we signed a sponsorship agreement to reaffirm and further anchor our continued commitment to the association.
In your opinion, to what does this partnership owe its success?
ASS: Beyond the cause championed by Magie à l’Hôpital, which all our teams support, this partnership owes its success to our employees’ voluntary engagement to specific actions. Whether it’s organising free transport or taking part in flagship initiatives such as the “Magic Run” or the Magi’Bus, they are proud to get involved and bring purpose to their commitment.
What role does corporate citizenship play at Heppner?
ASS: Corporate citizenship plays a key role in Heppner’s CSR policy. As a company, we are responsible for contributing to a more sustainable, more inclusive economy to all our stakeholders. Civic contribution is one aspect of this commitment, which we mostly drive through partnerships with NGOs and charities. These partnerships are designed to foster a collaborative and engaging dynamic for our employees: the company creates a common framework and opportunities for engagement, and the teams take ownership through actions aligned with the United Nations’ SDGs, our raison d’être and our values. This dynamic strengthens both our impact and the meaning of our actions, while fostering employee engagement.
What prospects does the partnership between Heppner and Magie à l’Hôpital hold for the future?
EF: In 2026, our association will celebrate its 20th anniversary. The year will be marked by several key events to thank our volunteers and sponsors, but also to honor the children and their families.
ASS: Of course, Heppner will stand alongside the association this year and beyond. We are very proud of this partnership, which grows stronger with each year that passes.
